Social Shopping. It's exploding. And it is evolving quickly.
A year ago if you had asked me about social shopping I could have pointed you to Amazon and told you that the product reviews from actual buyers were samples of social shopping. Six months ago I could have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I could have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd let you know it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the conclusion of this post, but first allow me to explain what this is.
A couple of months back I wrote a post about a brand new business willing to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to drive people to their stores. DCSE's go the next phase and offer discounts to drive you into these stores. Most of these DCSE's are essentially mailing lists and you receive regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, folks are flocking for them as the deals tend to be tremendous, averaging in a nearby of 50% away from very desirable products and meals. Groupon is the leader right now, but knowing anyone who uses Groupon, chances are they are also using one or more of the others I mentioned. Note: part of this depends where you live. If you're in LA or New York, you can see it in action. If your home is in Boise, this hasn't quite gotten for your requirements yet. Nevertheless the model is working and odds are you might find this soon in your town https://lindenbluete.de/.
Let me let you know how I am aware it's working.
The other day Groupon offered a package to celebrate Mother's Day. An area day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for just $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the deal? If you had asked me, I could have said 200. Maybe 300. The answer: 1,332.
Yes! So that's why I will let you know, this really is exploding. I don't know your day spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in one day.)
Now, this is a great news / bad news situation. Or even more like a be cautious that which you desire situation. If you're only a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the spot was so inundated that either they couldn't obtain a reservation for months or that the service and experience was awful.
If it were me and I was who owns Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid significantly more than the typical customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are just that, new. And you know the saying, you merely get one chance to create a first impression. Those 1,300+ people have the energy to change your business. Think long term. This will probably be one of the most expensive advertising campaigns you've ever done, but additionally probably the most targeted. A genuine game changer.
But my guess is that they're not prepared to take care of this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I believe I'll ask them. When they respond, I'll allow you to know.
Getting back to the central point of this post. Social shopping is exploding. This is the next big thing. It's not one bit of technology. It's an instant progression in social media merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you're a shop owner and your product is good, the opportunity is amazing. The very best in history. It's targeted, it's relatively easy, and the cost has become the best investment you can ever make (some of these specific things are free). Get your head around it. If you can't, hire someone to do this for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, tell them to email me, I'll point them in the best direction.
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